Why does social media work well within the restaurant industry? That’s a question that has an answer that is somewhat obvious. The reason social media works well is because we attend restaurants and entertainment districts to be social and interact. Those who enjoy these venues also enjoy social media.

There are many ways that social media can be turned into social commerce and I’m going to share with you a few of them.

You can use social media to:

• Engage and interact with existing customers and patrons.
• Introduce events and new menu items as well as specials.
• Gain feedback on menu items and events.

Consider the following things that social media can do to help in saving time, money and resources therefore increasing revenue:

• Gaining feedback and insight on service, events and menu items
• Promote events or new menu items and specials
• Encourage trials by offering specials and discounts
• Using employees as your own brand ambassadors that spread the word about your brand
• Having a direct dialogue with your current customers and potentially reaching new ones
• Updating customers and your community on new projects, such as new openings or remodels
• Increase excitement and foot traffic by sharing information, such as contests and giveaways
• Use social media to connect with your franchises and create an online support community
• Find employees
• Monitor reputation and provide complaint resolutions

There are many things you can use social media for, but the ultimate goal is to move it into a social commerce for your business.

Please contact us to schedule a conference, a one-to-one meeting or just simply send us a message to discuss your needs.